Undoubtedly Business to Consumer telemarketing is the most effective and hands on acquisition channel for many businesses driving for new customers. In recent years the industry has suffered and gained a somewhat bad reputation from unscrupulous operators both on-shore and off-shore whose philosophy has been to chuck enough mud at the wall and hope that some of it will stick! We at Interactive Results are unique in our approach and this is a fundamental factor to our clients success.
So what are the key steps that can be put in place to help ensure your campaign is undertaken as professionally as possible and delivers a strong return on investment?
Accurate prospecting and quality of data is critical to the success or otherwise of any customer communication strategy. A hit and hope strategy will not and does not work.
Remember that warm qualified prospecting will always deliver greater returns than pure cold calling. Conversion rates are always much higher when there has been an interaction or existing relationship in place.
Ensure your product or service is well targeted to the consumer profile. There is absolutely no point in contacting people who are likely to have little requirement or need for your products or services - qualify the leads and agree to a call back time.
Allocate suitable time in preparing your approach and communication strategy. Who are you targeting, why are you targeting them, and what are the key unique selling points that will help hook the customer.
Make sure your team are well trained not only on your product but in how to effectively convert each data source as all require different approaches when dialling. Remember good telemarketers listen more than they speak, never talk over the customer and should display a high level of professionalism at all times.
Performance manage your team. This is one of the most important aspects, because outbound agents can be notoriously difficult to manage and motivate, especially if they are to stay focused and achieve results.
Outsource your telemarketing campaign to InteractiveResults and we can take away the hassle of managing this process yourself. You can be assured that all of these points and much more is practised and not just preached, behind the scenes and face-to-face. We really do understand the intricacies of successful B2C telemarketing because our Directors have numerous years of experience in producing successful results on behalf of some of the best-known "Blue Chip" companies in the UK. We have the people, technology, and expertise that can produce outstanding results for your business.
Get in touch - leads@interactiveresults.co.uk
